After selecting and viewing one of this week’s videos, craft a sample mission statement for the company. Don’t forget to carefully consider each of the characteristics listed in the attached matrix and then incorporate those you consider most relevant.
HOSP 4060
Senior Seminar
MISSION STATEMENT EVALUATION MATRIX
Organization/Company
Customers
Products
Services
Markets
Concern for
Survival/
Growth
Technology
Philosophy
Self-
Concept
Concern for
Public Image
Concern
for Employees
Objective: Evaluate the effectiveness of the mission statement for the organization/company you have selected.
Assignment: Review the nine components listed above and indicate in the appropriate box in the matrix whether or not each of the nine elements is found in the organization/company’s mission statement with a “yes” or “no” response.
If yes, identify elements located within the mission statement that address that component.
If no, elaborate on the appropriateness of this organization/company’s mission statement.
